{"id":12271,"date":"2021-04-22T18:05:39","date_gmt":"2021-04-22T18:05:39","guid":{"rendered":"https:\/\/prova-retailhub.it\/?post_type=tribe_events&p=12271"},"modified":"2025-05-14T12:37:48","modified_gmt":"2025-05-14T12:37:48","slug":"consumer-connect-2","status":"publish","type":"tribe_events","link":"https:\/\/retailhub.tech\/it\/evento\/consumer-connect-2\/","title":{"rendered":"Consumer Connect"},"content":{"rendered":"\t\t
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\"\"<\/p>\n

L\u2019evento, organizzato da Retail Hub, si rivolge al mondo dell\u2019industria CPG food & beverage, con l\u2019obiettivo di approfondire l\u2019importanza dei modelli predittivi del comportamento di acquisto del consumatore. In un settore estremamente competitivo come quello della produzione di beni di consumo, \u00e8 pi\u00f9 che mai fondamentale oggi l\u2019utilizzo di tecnologie differenzianti, che permettano di analizzare, prevedere e programmare la domanda.<\/p>\n

Consumer Analysis, Demand Forecasting e Promo Optimization saranno le principali tematiche trattate, con la testimonianza diretta di esperti e player del settore.<\/p>\n

KEY TOPICS:<\/strong><\/p>\n

– Come \u00e8 cambiato il rapporto tra consumatore e industria CPG e FMCG
– Consumer Analysis: comprendere il comportamento di acquisto del consumatore
– Demand forecasting & planning: strumenti per prevedere e programmare la domanda
– Promo Optimization: creare promozioni personalizzate ed efficaci <\/span><\/p>\n

AGENDA<\/strong><\/p>\n

Introduzione <\/b><\/p>\n

“L’esperienza di Barilla<\/strong>“
a cura di Graziano Belmonte <\/em><\/u><\/p>\n

Round Table
<\/b>\u201cCome cambia la domanda di CPG\u201d<\/p>\n

Modera: Stefania Lorusso, Distribuzione Moderna<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t21 Maggio 2021\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t14.30 - 16.00\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tra gli speaker<\/h2>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n\t\t\t\t\t\t\t\"\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t
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Graziano Belmonte<\/h6><\/a>\r\n\t\t\t\t\t\t\t

Big Data & Advanced Analytics
IT Director
Barilla Group<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n <\/div><\/div>

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Alberto Kruger<\/h6><\/a>\r\n\t\t\t\t\t\t\t

Marketing Director
Forno Bonomi<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n <\/div><\/div>

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Alberto Romanelli<\/h6><\/a>\r\n\t\t\t\t\t\t\t

Domain Expert
SAS<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n <\/div><\/div>

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\r\n\t\t\t\t\t\t\t\"Giulia\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t
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Giulia Bonella<\/h6><\/a>\r\n\t\t\t\t\t\t\t

Brand & Category Manager
Lactalis Group<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n <\/div><\/div>

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\r\n\t\t\t\t\t\t\t\"Costantino\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t
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Costantino Petroccia<\/h6><\/a>\r\n\t\t\t\t\t\t\t

Trade & Sell Out Director
Grandi Salumifici Italiani<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n <\/div><\/div>

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\r\n\t\t\t\t\t\t\t\"Stefania\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t
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Stefania Lorusso<\/h6><\/a>\r\n\t\t\t\t\t\t\t

Direttrice
Distribuzione Moderna<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n <\/div><\/div><\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\r\n\r\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I nostri Partner<\/h2>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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L\u2019evento, organizzato da Retail Hub, si rivolge al mondo dell\u2019industria CPG food & beverage, con l\u2019obiettivo di approfondire l\u2019importanza dei modelli predittivi del comportamento di acquisto del consumatore. In un […]<\/p>\n","protected":false},"author":1,"featured_media":4238,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[45],"tribe_events_cat":[39,54],"class_list":["post-12271","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-other","tribe_events_cat-digital-event","tribe_events_cat-top-eventi-digital-event","cat_digital-event","cat_top-eventi-digital-event"],"_links":{"self":[{"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/tribe_events\/12271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":6,"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/tribe_events\/12271\/revisions"}],"predecessor-version":[{"id":12913,"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/tribe_events\/12271\/revisions\/12913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/media\/4238"}],"wp:attachment":[{"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/media?parent=12271"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/tags?post=12271"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/retailhub.tech\/it\/wp-json\/wp\/v2\/tribe_events_cat?post=12271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}